![]() Growth in gaming does remain a core focus. The company, unlike the first generation social media giants, does not make money from advertisements. And late last year the company began testing a premium membership feature, allowing creators and community owners to require a subscription to access all or part of their server, tiered perks, and view analytics on member engagement. In July, it released Threads, a way to branch a conversation off of a channel's main feed without removing it from the channel. In March, Discord released Stage channels, giving users a new way to organize and host large audio events. Last year was a busy one for the company, as it invested and launched new features to capitalize on the boom in social audio. And it boasts a demographic that is valuable, with 68% brand awareness among 18 to 24-year-olds. ![]() And while it started as a platform favored by gamers who were tired of complaining about Skype, it has grown beyond those roots, with 78% of its users now saying they use Discord mainly for non-gaming, or equally across gaming and other activities. The voice, video and text communication service which competes with multiple generations of media tech disruptors from Facebook to Reddit and Skype (parent Microsoft was a suitor of the company before abandoning a bid last year), now counts more than 150 million monthly active users, with 79% coming from outside the U.S.
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